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Content Writing: The Basics​

Content is knowledge, at the most basic level. Web content writing takes many forms: blog posts, social media posts, video and audio recordings, web pages, white papers, etc. Accordingly, content authors specialize in writing content for the web.

 On a professional note, Content writing is the method of Web content planning, writing, and editing, typically for digital marketing purposes. It can include typing blog posts and articles audio and podcast scripts, as well as content for various channels such as tweetstorms on Facebook, or text posts on Reddit.

Learning the content’s intent is essential to producing high-quality work. It is intended to speak directly to a particular audience, such as customers, potential clients, creditors, employees or other stakeholders. The material can be well written, researched and designed in a creative way, but if it does not talk to the intended audience, it does not do its job 

When most people “write content,” they think “write articles.” Writing content for blog posts, however, is not just necessary. In reality, writing content is important for all kinds of different formats of content including:

  • Podcast titles

  • White papers

  • Web page copy

  • Landing pages

  • YouTube video descriptions

  • Video scripts

  • Email newsletters

  • Keynote speeches

  • Social media posts


Content Writing: What Skills do you need?

Writers of the content have to be well-rounded. While this set of skills may seem daunting to newcomers, all it takes to master those traits is practice. If you wish to be a writer of content, you will need the following:

    • Solid grip on grammar and style

    • Excellent researching ability

    • Ability to write quickly and perform under tight deadlines

    • Must write in a variety of tones, on a variety of subjects, within a variety of structures

    • Strong knowledge of the field you wish to write about

    • Creative ability to generate content ideas

Content Writer’s Best Practices

As you continue to start writing, there will be many ways you can prepare yourself for writing your content. Each writer will most likely have their own way of preparing or have their own best practices. So the trick here is to find out which ones really work for you. For now, let’s have this play.

Creating an Outline –  An outline is a good first step in the process of writing material.

For two main reasons, outlines make your material come out better: First, outlines allow you to bring all your thoughts down in an organized way (instead of writing everything off the top of your head). That really accelerates the writing process.

Second, the outlines usually lead to your content being much better structured. That’s because an outline lets you see your material from a “high level” which you can’t see when you’re writing.

Plus, because you’ve got an outline, your final content is going to hit all the major points you set out before you start writing.

First Draft – Writing the first draft is your first dip into the water, it might not be perfect yet, but it will allow you to see the errors you have during the writing phase.

The first draft you have could still actually be a raw copy of the real output you would want in your article. So making mistakes is quite ok here, as long as you don’t submit or publish it on the get-go.

The Specifics – As time passes you will already have your own template, or if you’re writing for someone else, you will definitely need specifics.

Knowing what the specifics or requirements the write-up needs will allow you to inculcate them in your first draft and make the necessary edits in achieving the desired output.

Revision – Revising is basically practiced anywhere in writing, so even in content writing, you’ll have to do the same. 

Now that you know the specifics, you’ve done your first draft, you can now jump on to molding the article to what it should be. This is the part where your articles start to take its final form(hopefully) Sometimes, there will be multiple revisions, for others, there might be none. But revising still is necessary.

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