What is SEO: The Basics

What is SEO: The Basics

What is SEO?

SEO stands for Search Engine Optimization, which is the process of using organic search engine results to improve the quantity and consistency of traffic to your website.

What falls in SEO?

1.Quality of traffic

2.Quantity of traffic

3.Organic results

Break Down:

To understand SEO’s true sense, let’s break down the description, and look at the parts:

1.Quality of traffic – You might draw all of the world’s tourists, but if they come to your site because Google informs them that when you’re a farmer selling apples, you’re a tool for Apple computers, that’s not good traffic. Then you want to draw tourists truly interested in the items you are selling.

2.Quantity of traffic – When you have the right people from those search engine results pages (SERPs) clicking through, more traffic is easier. 

3.Organic results – Ads represent a large portion of many SERPs. Organic traffic is any traffic you shouldn’t pay for.


How Does SEO Work?

You might think of a search engine as a website that you are visiting to type (or speak) a query into a box and Google, Yahoo! , Bing, or whatever search engine you use automatically responds with a long list of links to web pages that could address your query.

It is real. But have you ever stopped wondering what lies behind those mysterious connection lists?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and collects information on all the content on the Internet that you can find. The crawlers bring back all of those 1s and 0s to the search engine to build an index. The index is then fed by an algorithm which attempts to match all those data with your query.

That’s SEO’s all-SE (search engine).

The O part of SEO — optimization — is where the people who write all the content and put it on their pages gussin the content and those pages up so that search engines will understand what they’re doing, and the users who arrive via search will like what they see.

There are several ways of optimisation you can take. It’s all about making sure the title tags and meta details are both concise and the correct duration to pointing to internal links on pages of which you are proud.

Understanding SEO

Building an SEO-friendly site: 

-Build an SEO-friendly site

This section of our website is here to help you know all about SEO you want. If you’re completely new to this subject, start right from the start and read the Beginner’s SEO Guide

-Content and related markup

Schema markup is code (semantic vocabulary) you put on your website to help users return more detailed results to the search engines. If you’ve ever been using rich samples, you’ll understand exactly what the markup scheme is all about. Schema tells the search engines what it means by your results, not just what it says.

In search results the material on your website is indexed and returned. Apparently. But some of the content gets indexed with schema markup and returned in a different way. How? Since the markup tells the search engine what the text means. Let’s assume the word “Neil Patel” for example appears on an post. The search engine sees this, and generates a “Neil Patel” SERP entry. However, if I put the right schema markup around the “Neil Patel” name, I’ve just told the search engine the “Neil Patel” is the author of the article, not just a few random words. The search engine then produces results that better knowledge is shown to the user who was looking for “Neil Patel.”

-On-site topics

On-site SEO (also known as on-site SEO) is the method of optimizing elements on a website to boost search engine performance and visibility (as opposed to connections elsewhere on the internet and other external signals collectively known as “off-site SEO”). This can include optimizing the layout of pages on a site as well as HTML source code.

-Link-related topics

Your content requires links before it can rank. Google can find your posts and pages best from anywhere on the web when they are connected to. Inside links also bind your content and give Google an idea of your website’s structure. They can create a hierarchy on your web, enabling you to offer more link importance than other, less relevant, pages to the most important pages and articles. So you can improve your SEO by using the correct internal linking strategy!

-Other optimization

There are many other ways to better your SEO and many varied ways to learn them. To get an in depth study of other ways to improve your SEO rank, better to take trial courses to really get a grasp on everything about SEO.


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